Sunday, 18 July 2010

MAC/Rodarte-Collection From Hell On Earth?


"Hello is that the M.A.C product development team?

I have seen your next collection that is due for release shortly and would love to apply for a job in your department. I feel that I have a lot to offer your team and have some great ideas for names for other collections coming out in the future.

Firstly we have the range called CRASH, you can name a hot pink lipstick Denver, after John Denver, you know? the one who died in a plane crash in 1997. Why not also re-release Stereo Rose, It could be called Hudson River Now I know that no-one actually died in that crash but lets face it, Stereo Rose pretty much sells itself. A big draw would be your eyeshadows. I'm thinking Lockerbie, Pentagon and Trade Center would make fantastic names. All the packaging could be smoke damaged and have on it pictures of celebrities who died in aircrashes.

Next up I have some ideas for your Autumn/Winter collection based around the names of child killers.................................................Hello, Hello"

You may have been shocked by my opening post, If so, then read on, (hopefully your anger will soon be diverted onto something else) You may or may not have heard that M.A.C and fashion house Rodarte are soon to release a new collection, I have to admit, it looks great.

(Image courtesy of Temptalia)

But the dark side of this collection are the names. Factory, Quinceanera, Sleepwalker, Badland and Ghost Town. On their own they don't sound too bad, how about if I add in the word Juarez?

Have you heard of Juarez? A small town in Northern Mexico, not only is it famous for the high number of drug related murders, but since 1993 hundreds if not thousands of young women have gone missing or have been murdered in and around the area, most of them worked in sweatshops/factories, this is an ongoing tragedy that has still not been resolved. Young women are STILL going missing and being murdered.

Suddenly words such as Badland, Factory and Ghost Town are not so innocent are they?

You can read more information on this here

It makes for chilling reading.

So how on earth can M.A.C and Rodarte capitalise on human misery like this?

Both companies have now released statements.

M·A·C Cosmetics Statement: We understand that product names in the M·A·C Rodarte collection have offended some of our consumers and fans. This was never our intent and we are very sorry. We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention. M·A·C will give a portion of the proceeds from the M·A·C Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this. Please be assured that we will keep you posted on the details regarding our efforts.’

Rodarte Statement: Our makeup collaboration with M·A·C developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa. The ethereal nature of this landscape influenced the creative development and desert palette of the collection. We are truly saddened about injustice in Juarez and it is a very important issue to us. The M·A·C collaboration was intended as a celebration of the beauty of the landscape and people in the areas that we traveled."

I take issue with both of these statements. M.A.C, A portion of proceeds? You are diligently investigating the best way to do this? This seems to me like the donation was an afterthought. If you are going to release a highly controversial range then have in place a way to support the place you are exploiting.

Rodarte, If they were truly inspired by the "Ethereal nature of the landscape" why give the range names such as Factory, Sleepwalker and the one which was brought to my attention by LondonMUgirl Quinceanera, The QuinceaƱera, or Quinceanero is a coming of age party for girls celebrated in many Latin American countries, Mexico, and others. It is usually celebrated on a girl’s fifteenth birthday, and can range from a party composed primarily of family and close friends to elaborately arranged balls.

Rodarte, what on earth does that have to do with the "ethereal landscape" Seriously, how can you expect people to see you as a company of integrity if you try to pull the wool over your customers eyes? At least M.A.C apologised. Rodarte seem to be unable/unwilling to do the same.

Overall the opinion of many, including myself is that this range is wrong. Yes it has raised awareness of a situation that perhaps many have not heard of, but if that was their aim why not give it other names and just donate a portion of the profits to the area? In my opinion the companies involved knew EXACTLY what they were doing and aimed to cause controversy and profit from others misery. Neither company are "edgy" whats wrong with being known for your make up and fashion rather than any scandal you can create.

This range should not go ahead with its release as it is. Would you honestly wear a nail varnish called Juarez knowing how many women have been been murdered in the area and that is what it is famous for? I know I wouldn't-anymore than I would want to be known as the company that profited from the deaths of others.

Change the names M.A.C/Rodarte, Donate ALL profits to a registered charity in the area and pledge to raise awareness in a better way and then people may take you seriously. I for one will not be purchasing ANYTHING from this collection.

Big Fashionista x x x

Any other bloggers who I have missed out, please feel free to link to your blog in the comments and I will try to add.

What do you think about the range?


  1. Wow that is quite saddening ... But in a way if the controversy will bring attention to the plight of these women then I hope something good will come out of this.

    I agree MAC should donate all their proceeds to the cause. How ludicrous that they thought they could get away with it! I hope something is resolved with this and it doesn't end up a big conglomerate victory. Sad sad times ... The things people will do for PR.

  2. It does seem very ill thought out, and you do all have a point. Imagine if Rimmel went on a tour of the North West of England and came back with eyeshadows called Mersey and Steel, lipsticks named Trafford and Scouse, then a blush called Hillsborough. Yeah you could say it was all inspired by the landscape and people I guess, but the inclusion of something as sensitive as that would have to be questioned, so how on earth did it slip through the MAC brainstorming session? I mean, was it 5pm on the Friday afternoon before the presentation on Monday or something?

    The question is are we to believe that they are genuine in their claims to have not linked the meaning of 'Juarez' to the other names, or not? What's done is done now, they may not have seen the outrage coming, but they can certainly make some charitable gesture to make up for such a lack of judgement.

    However, I sense those offended by it won't be happy with that though, it may be seen as too little too late, so maybe MAC should start thinking of pulling it completely or at least renaming it.

    Makes me think of the recent outrage when a home furnishings company thought it a good idea to sell a duvet set patterned like a cardboard box to raise money for homeless organisations. That didn't go down too well either. There's a very fine line between exploitation and raising awareness and even if MAC do decide to go down the charitable route, it may be too late to save them.

    I hope this doesn't tarnish MAC's reputation too much as they already contribute to charity with the Viva Glam campaign and have a strong animal testing policy, so they are one of the better cosmetic companies in this regard, it will sadden me to think they have ran with this range for pure publicity reasons, it has caused quite a stir. I just hope someone in the MAC/Rodarte offices isn't giving them all a big 'I told you so' smile right now, but for the wrong reasons.

  3. Well said. Very well said.

    Except you missed me :)

  4. Geraint Wynne-Davies18 July 2010 at 21:10

    I would like to think that the names were thought up by someone within the company that had just been made redundant or taken a pay cut or had some kind of grudge, then they got through because no-one else thought to check. I would hope that this is the case rather than that a whole department within the company sat down and thought up the most shocking, controversial names they could come up with on the basis that no publicity is bad publicity...

  5. Hear hear! I'm with you on the donation of proceeds seeming like an afterthought - and that probably pisses me off the most. Where is the compassion? Ugh. It honestly makes me not want to buy anything from MAC, period.

  6. This is just idiocy....

    Why on earth did they not pick up on the current Twilight series if they wanted to evoke a dark world and its bloody nocturnal references.....

    Change the names, and donate HUGE amounts to Juarez, for heavens' sake!

  7. Really well put! and detailed.

    Thanks for this post.

    Fee x

    Ps. Could you put me on your list please

  8. I absolutely loved your post. So well written as usual. This campaign disgusts me, it really does. I've made an attempt at summarising all the bloggers that I know of who wanted to react to this collection. 28 so far, not bad hey? This is the list, complete with actual links to the posts itself, not just the blog address
    liloo @tsunimee

  9. Great post, you and I definitely feel the same way about this I think.

  10. very well written! im so pleased we are all raising awareness on this topic!

    you can read my view here:


  11. Fantastic well written, informative post hunny. Well done! proud of ya! xx

  12. Well written, made me smile at the start, you are so so right. Thanks for this, all of the posts on this are great.

  13. Just wrote my own little piece inspired by yours and everyone else who is getting greatly involved, GREAT WORK!!

  14. Wonderful post. I have written about this travesty on my blog too:

    Hopefully MAC and Rodarte will wake up and realise that the only way to get out of the hole they have dug themselves into, is to donate all the money to charity.

  15. Great post, I am absolutely gobsmacked and appalled by the callousness of MAC and Rodarte. Either someone hasn't researched this issue before making the godawful decision to name the products/campaign or they thought they were being cutting-edge by doing so. I hope they have learnt their lesson.

  16. Fantastic comments from everyone, I am pleased that so many people are shocked and appalled by this crass attempt from a make up company and fashion house to profit from femicide.

    A statement has now been released from M*A*C and Rodarte which I have posted up.


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