Monday, 16 August 2010

Mac/Rodarte Round 3

It has just been announced by MAC that they are not shipping the MAC/Rodarte Collection AT ALL.

Here is the statement.

M.A.C Decides NOT to ship M.A.C Rodarte makeup collection out of respect for women & Girls of Juarez and their families.

This decision will not impact M·A·C 's commitment to donate all of its projected profits from the collection to benefit the women and girls of Juarez.



Out of respect for the people of Mexico, the women and girls of Juarez and their families, as well as our M·A·C Mexican staff and colleagues, M·A·C has made the decision not to ship the M·A·C Rodarte limited edition makeup collection. This decision will have no impact on M·A·C's commitment to donate all of its projected global profits from this collection to local and international groups that work to improve the lives of the women and girls of Juarez. We are currently conducting due diligence to ensure we donate to organizations with a proven record of directly supporting the women and girls of Juarez.



M·A·C and Rodarte are deeply and sincerely sorry and we apologize to everyone we offended. We have listened very closely to the feedback of concerned global citizens. We are doing our very best to right this wrong. The essence of M·A·C is to give back and care for the community and Rodarte is committed to using creativity for positive social change. We are grateful for the opportunity to use what we have learned to raise awareness on this important issue. 



Already this has caused some anger in the social networks that I frequent.

And the sceptic in me wonders if there ever was a collection in the first place or was this ALL just a huge publicity stunt?

I like to think not. MAC have done such good work in the past that they wouldn't do anything so stupid.

But why pull the collection all together?

Here is the link to their facebook site -> MAC

What do we think?


Big Fashionista x x


**********EDIT**********

It now seems that MAC are still releasing the collection in the US but not globally.

Which opens up a whole new set of questions.

Such as how does it show respect for Woman & children of Juarez and their families not to ship globally but in the US which is practically their back yard.


This is a HUGE PR fail in my opinion and MAC will be counting the cost of this for years to come.
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1 comment

  1. Perhaps they decided that giving all their profits would have been too costly, so they pulled it and instead commit to giving their "projected" profits, or what they expected to make from the collection, which means that they can donate whatever sum they feel like, effectively limiting their loss to a level that they feel is acceptable rather than leaving it open.

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