A little while ago I covered Blog Awards right here on my blog, I had a humourous dig at the magazines involved while trying to keep it all fluffy and light and quite friendly. (For me any way)
Since my little rant I have discovered that the latest blog award is going to be held at breakfast time. I won't lie, I think I let out a small wee due to laughing so hard in disbelief. There is nothing like holding the award ceremony in the morning to make a blogger feel special is there? (Keeps the alcohol budget down I suppose)
But let me put that to one side for just a minute to discuss another way that I feel bloggers are being exploited.
Or as I like to think of them, Free ads for the companies and yet another way for companies to drive YOUR traffic towards their site and increase their visitors.
"For your chance to win free shoes for a year, all you have to do is blog a short article on your favourite pair of shoes from our site"
(Hang on, isn't that an unpaid SPONSORED POST? An AD?)
Yes these companies can offer great prizes,
(Of course they can, they don't have to spend any of their advertising budget this quarter do they? Bloggers are doing it for them)
When a company offers a great prize then obviously bloggers are going to enter in droves. As with blog awards I really don't blame any blogger for entering.
I blame the companies for feeling that they can take advantage of us.
If companies are TRULY looking for a quality blogger then why not ask bloggers to write a short article on how wonderful their products are and then e-mail it in to the company?
That is what you do if you are looking for quality and not just a raised profile and increased traffic to your site.
And to say any different is in my opinion, just patronising.
The company I saw yesterday doing exactly this has also taken it that one step further.
Once they have reaped the rewards of having bloggers post their free ads praising their shoes they will then choose the top five and then those five will have to "THRASH IT OUT ON TWITTER" (their words, not mine) and ask people to vote for them,
The one with the most votes, wins.
Ahhhhhhhhhhhhhh a popularity contest?
Always a good way to get bloggers on side (add sarcastic face here)
Personally I don't think Blog competitions are a good thing. You may think differently, I would love to hear your opinions please.
And I've just had an interesting thought, Do you think I could enter this blog post as a competition entry?
Let me know
Big Fashionista x x