Monday, 22 April 2013

Stat-free Blogging


Next month this blog will be three years old. Three years? That has gone fast. A lot has changed in those three years and neither my blog or I are the same things we were back than. But, as with every change for the better, you learn a lot about yourself and last week I changed the way I blog forever.

Stat-free blogging.

After three years of constantly checking my stats, striving to improve my weekly figures and trying to use the data to see what people like to read and what they don't like to read, I've now gone completely STAT-FREE..

It's so liberating. I've uninstalled my Google Analytics and even taken the app off my phone. Not only have I got to a place in my life where I accept who I am, I am now accepting what my blog is as well. Will my traffic still continue to grow? Of course it will. Just because I don't check my stats each day, it doesn't mean people won't be reading, it is content that brings all the readers to my yard,

And if there are any PRs that need my stats to be able to work with me in the future, well why not look at the interaction on my blog, the amount of fantastic and witty comments left by people who read each day.

That is worth a hell of a lot more to me than any numbers in a column.

And it should be to any PRs as well.

The stress is off, Stat-free is the way to go for me.

How about you?

Have you considered going stat-free? Or have you never checked your stats in the first place?


Let me know.


Big Fashionista x x

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20 comments

  1. I am a newbie so stats are just a number, small one. But it is very interesting bc I wrote something last week that wasn't even that controversial and I lost three followers and mind you I don't have that many. Was a bit of a roller coaster but it was a wake up call and I just write even more freely now...pr machines is not the issue for me but it was still a turning point.

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  2. Is there not a saying about lies dam lies and statistics? Or something along those lines... (12 hour night shift from Hell = non functioning brain *nods*)

    Don't think I ever bothered with stats on my blog, but I only ever blog once in a blue moon lol.

    You're right though, stats do not count for everything, content does!!

    Now I am going to sleep :-D

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  3. I'm a small fish in a very big pond. When I blogged before I was getting myself so stressed out over stats and followers that I haf to give up blogging. This time my blog is on wordpress, no GFC to worry about I still look at my stats but I'm not hung up on it anymore and if people read and enjoy my blog that's great and the aim I'm working for not necessarily followers. Some bloggers are so caught up in stats and numbers, it hacks me off seeing bloggers on twitter going on about stats and followers but in my eyes it's only done to attract PR but that's a whole other post.
    I enjoy blogging, and if that changes that's when I give it up. Not when I lose followers or my stats nose dive!

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    Replies
    1. Exactly that. A great mentality to have.

      It's all about the content isn't it?

      Delete
  4. Totally agree with content being King ... or rather Queen. For me, it's also about unique content, interaction and entertainment value - that has to be worth a hell of a lot more than how many page views you get. I've never been that bothered by stats ... and that will continue. But I do like to dip in now and again to see how the blog is doing so I wouldn't go stat free. At least not yet.

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  5. So tired of chasing stats when one change in google, blogger or other logarithim can wipe out all your hard work. It's fruitless. Isn't it always about quality over quantity anyway?

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  6. I don't tend to bother too much with my stats, I do like seeing the total number of page views go up, but what I love most is seeing the number of comments increase. I really look forward to getting comments on my blog, it's lovely to know that someone has read my post and wants to talk to me about it. I do have a bad habit myself for not commenting on posts I love but i'm trying to make more of a concious effort to do so!
    x

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  7. You are a better woman than me!
    I have managed to stop checking them everyday though as the pain and stress is just too much ;)

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    Replies
    1. When it becomes about the stats, it's time to uninstall the counters.

      Try it, it's liberating.

      Delete
  8. Funny I had this conversation professionally last week (I work in PR) - quality v quantity, how we need to stop measuring the hell out of everything and also how easily stats can be pimped.... There will always be brands that just want the numbers but choice to work with them or not is entirely in your hands. Also clicks are neutral and are no measure of great content. Google Analytics can't tell whether someone loved or hated a post which is why certain people (side eye Samantha Brick, Liz Jones etc) exist.

    Keep doing what you do!

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  9. I have never looked at the stats on my blog. It's not that I don't care if anyone is reading, it's just that I prefer to judge the impact of my posts by the comments, tweets & emails I get. Blogging is just a hobby for me, so I don't need to care about stats. Working in PR, I was always wary of blogs with massive followings and little interaction. I always guess that these blogs have either bought followers with competitions, or are twitter bitches, and so people just stalk the blog for ammo to use when complaining about their popularity (The Liz Jones effect).

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  10. I used to check them purely for the lol-factor of seeing what people googled, but that hasn't been working on my analytics in ages so I haven't bothered to go near it.

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  11. When I first started blogging a little over a year ago I quickly became obsessed with checking my stats despite trying to reassure myself it takes time to build up a readership. I no longer check them because, after all, that is not why I started my blog!

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  12. I enjoy looking at my stats but it's not essential to me as it's only a number and i'm the only one who can see it. But I do a finance degree and love numbers (i'm sad I know) so to me they are just that. Saying that the most important thing is the content and as long as I am happy with what i'm writing then it's everyones personal opinion if they feel the need to read or not xx

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  13. I only turned the stats on because people seem to think they are important! LOL I have them (some any way) showing on my blog in case PR types want to see them, and it does amaze me how many hits I get - though judging by the spam I get it's not all legitimate readers!! So yeah, maybe judging by content and comments id the way to go.

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  14. I've never had Google Analytics, I don't really check my followers number or notice whether it's gone up or down. I use my blog as an outlet for my thoughts and feelings, and that is it's main purpose. I've met some lovely people through my blog who I enjoy chatting to and spending time with, but for me it has never been and never will be a competition. It's a hobby, and nothing else.

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  15. Before I moved to wordpress I used to check my GFC followers and stats daily, since moving to wordpress and loosing GFC I don't read my stats unless I'm asked to provide figures. I get very few comments but when I do see my figures I can see that people actually do read what I write which is quite nice.

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  16. I use Wordpress which I tend to think makes it easier in not obsessing over stats and there are very few times PRs have asked me for stats. I'm quite annoyed when I see poorly written blogs being given the special treatment just because their stats are high, a lot of the time stats can be faked and those people who boast about them are those who blog for money/freebies over the love of it.

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  17. I gave up checking my stats at the start of the year. I still have GA installed and will give it a cursory glance now and then, usually if a PR asks for a number... But I rarely think about the figures these days and now concentrate on writing the posts!

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  18. I think this is the great way to go! Even with web designers and site owners, there will always be the time where you have a cheeky check on how well your doing but I think quality over quantity is better for future.

    Totally agree! It's a new way to go!

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