Monday, 5 August 2013

Dispatches, Celebs, Fans and Fake Brands

So I have just watched the Channel 4 programme about Fake Fans and celebrity ads and now I am sitting here wondering why all the fuss was about!

The celebs said "Thank you" to a fake brand, big WHOOP.

The buying of fake fans and fake views concerned me. Companies should have more belief in their brands and have a social media campaign in place that brings these fans naturally, but overall I wasn't shocked by anything Dispatches said.

In my eyes. And I think I know social media pretty well now, it was a non story. 
It could've been good, but in the end it didn't tell us anything we didn't know.
(apart from Russell Kane drives a hard bargain... Dammit) 

What did you think about the Dispatches programme?

I'd love your thoughts.

Big Fashionista x x

(Disclaimer, this is NOT an ad)


  1. Did people think that celebrities sat down and researched the twitter names & websites of every brand they mentioned? At the end of the day you either like a brand & want it's products or not. I don't care if celebrities get free products, at least they say thank you!

  2. For me it was more celebs 'faking' they didn't know that it was for money, the apology only came AFTER the event was pointed out to them. I have no problem with celebs endorsing products/links, it's been going on for years, social media is now an extension of this. It's just bloggers have to be more crystal clear on everything we talk about/promote/blog that we are the ones who get a bad reputation for being gifted while with celebs it's the norm.

  3. I missed the relevant parts at the start ref fake followers, but it is widely known that celebrity accounts have fake users. The part about tweeting after receiving goods at a PR event? Pfff. Can't figure what *that* problem was. Only common manners that you'd tweet thanks.

  4. I missed the relevant parts at the start ref fake followers, but it is widely known that celebrity accounts have fake users. The part about tweeting after receiving goods at a PR event? Pfff. Can't figure what *that* problem was. Only common manners that you'd tweet thanks.

  5. I think because you are quite savvy and are part of the younger generation - it is all au fait for you but for those out there who are either really young or middle aged and above, this is going to be a shocker. It just doesn't compute with their pre internet mentality that publicity and a like could be financially equatable. I think people need to realize that facebook and twitter is just all about the money rather than supposed connection...

  6. Russell Kane still hasn't retweeted my blog. I'm gutted.

  7. It should have been 2 separate programmes. There was a lot more that could have been said about the fake likes, competition cheats for one thing. The celebrities bit was just filler, and a hook to get the viewers by "accidentally" leaking it to the press weeks ago. So celebs get the odd freebie & say thank you? So what? The paid celeb tweets were so obviously bullshit you'd have to be especially dumb not to notice. And half the time the celeb accounts, particularly for big names (they mentioned Wayne Rooney) are run by an agent anyway.

    Honestly what's the difference? Yes, on the blog I'm transparent & use disclaimers & blog with integrity & all that. But my twitter feed? Who really has a clue whether I'm tweeting about something I've paid for, won, or been given as a freebie?

  8. 'Coulda should woulda' makes a good point. For the pre-internet generation they must find this kind of thing crazy. It's all become some kind of horrible social media circus.

  9. I watched the programme too and whilst I thought it made some interesting points, it was also fairly lacking in others. Would love to have seen much more depth on the issue of buying fake followers. As for celebs (or even bloggers!) getting given stuff and tweeting to say thank you, so what? It's hardly subterfuge. And it was clear from the programme that the brands asked for the celebs' Twitter IDs, tweeted them, then got a reply rather than a broadcast message to all followers. A bit of a non-issue really.

  10. I thought the programme was misleading - I was expecting to see a show about how celebrity brands were built with the use of Social Media using a bit of fakery. What we got was a show that told us about how easy and cheap it is to buy fake followers which most of us knew anyway and some celebrity bashing thrown in at the end. Not sure why the reporter felt the need to go to India, he didn't need to fly all that way to find out why these companies were running a business in fake followers. That is pretty self explanatory. Also another issue that should have been explored was exactly why agencies felt the need to buy fake followers? What are the brands expectations when they set up an account on Facebook or Twitter. Are they prepared to put the time and resources in to invest in organically growing their Facebook page or Twitter account, or do they want big numbers right away in order to keep up with the Jonsees?

  11. Hmmm... watching this as I type. I think if you're a blogger or work in media then I don't think any part of this documentary would shock, but I think it could be an eye opener for younger, more impressionable fans. I recall Katie Price and several other celebs getting in trouble for a set of tweets promoting Snickers last year so this isn't exactly groundbreaking news to me.


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