Monday, 13 January 2014

Is This The Worst Blogger Approach Ever?

So it's not often that I get so angry that I name and shame a company for their awful blogger strategy.

But today I received one that really surprised me.

Everything 5 pounds tweeted out about looking for guest bloggers and I do love to write about fashion so thought I would find out more about it.

The email that came through this morning was possibly one of the worst approaches I have ever received. 

I don't expect to be covered in diamonds for a blog post, hell these days I don't even expect to get paid.

However I do expect it to be mutually beneficial, and this approach from Everything 5 pounds is anything but. 

They go to great lengths to tell us just how many hits they get, how many likes and followers they have, because, yes you've guessed it, they are going to raise my profile.

Because I can eat a raised profile can't I? and wear one also?

Apart from the email which took great pains to tell me that there was no financial reward in blogging for them, (I'm failing to see a reward at all) there was a PDF as well, with all the rules of blogging for them. 

Apparently, if I don't like it. I don't have to take up their offer, and this is true. 

But is ANYONE impressed by this?







Would YOU blog for them with this list of demands, with absolutely nothing in it for you? 

I know I won't. 

So let me hear your thoughts, perhaps Everything 5 pounds will read this and think about their blogger approach. Can you think of a better way they can work with bloggers? 

Let me (and hopefully them) know.


Big Fashionista x x



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34 comments

  1. Wow... so, whilst they want you to guest blog about whatever you want to write about, they want to control the blog 100%?? Why don't they just write it themselves?

    ReplyDelete
    Replies
    1. I was literally just about to write this...you can't tell me they couldn't spare a few of their £5 items to be able to give you something in return...

      Delete
    2. They would have been better off asking 3 or 4 bloggers to style one item each.

      £20 lots of publicity

      Delete
  2. Honestly? I've seen a lot worse. Guest blogging (even for a company) is generally done for free as it helps Page Rank. My PR (although its slipped recently) was gained because of guest posting / links from big websites. I don't honestly mind this. The content is on their site, they aren't buying a link from you. Not many writers ever get paid for something like this. Just my opinion.

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    Replies
    1. I have guest blogged for companies I like and respect before but what I don't like here is the list of rules and demands. I feel that they are very OTT in their approach, which is a shame as yes, I do like the site.

      Delete
    2. This for me is part of the problem. Would you go and work at a desk job for free? Would you go and work as a shop assistant for free? It might be something you love but freelance is still a job and it's something the industry, in it's cost cutting, doesn't want to payout for. There is a situation here where the best will quit for not being paid leading to review standards dropping dramatically. Do we end up with a handful of flame-bait sites as a result?

      Delete
  3. Honestly? I've seen a lot worse. Guest blogging (even for a company) is generally done for free as it helps Page Rank. My PR (although its slipped recently) was gained because of guest posting / links from big websites. I don't honestly mind this. The content is on their site, they aren't buying a link from you. Not many writers ever get paid for something like this. Just my opinion.

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  4. I'm not a blogger so maybe I'm missing something. Isn't your writing your 'Intellectual property' unless you agree a sum/trade for it? If they don't pay a sum of money or offer a payment in the form of merchandise (trade) then how can they say it 'belongs' to them?? Also, why would anyone work for free for anyone but themselves? I don't get it, maybe that's why I read bloggs and not write them! X

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  5. I don't think that's too bad, to be honest. I've had much worse (including one this morning from a "guest blog offer" - to post on my blog - that would be pushed out across all his social media channels which included his MASSIVE 12 followers on Twitter).

    Guest blogging - and building up your authority in that way - is actually the done thing in America and can lead to bigger and better things. I don't think we have a proper grip on it over here yet because it doesn't suit the UK way of blogging.

    It also depends on what you want from your blog and where your blog(ging) is taking you.

    HOWEVER, to obtain FREE content continuously is just nuts! It's a great place to start but not to stay. WRITERS should be paid for the time but then it's up to the writer to negotiate their fee.

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    Replies
    1. I've guest posted before, for companies I believe in, however their list of rules left me totally gobsmacked

      Delete
  6. This same thing is happening in the photography/graphic design world and has already happened in the musical world. It's becoming commercially unviable to be a creator/artist as it's become acceptable to just take these creations and use them without compensation for the effort involved. I believe the poster for the Oldboy remake caused a stir like this (the creator wrote to Spike Lee) and there has been an article in the Guardian (I think) from one of their writers about this removal of pay for work. It makes me think we're headed back to victorian times with this kind of thinking from our paymasters.

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  7. the fact they are low rent as in everything is a fiver kind of carries on to their cheapskate social media offering.

    Who advises these companies and would these companies work under such rule ( I think not) ........
    the more we all say NO the more they will get the message pay to play

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  8. In fairness a bit of exposure in the right place is worth something so doing a blog post for no actual money can make sense. The question it raises for me is why somebody would want exposure on a commercial website, particularly one whose remit is selling low quality goods at a price point only just above shoplifting. What message does that send about your blog?

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    Replies
    1. "why somebody would want exposure on a commercial website, particularly one whose remit is selling low quality goods at a price point only just above shoplifting" has me weeping with laughter so true

      Delete
  9. They wrote to me a while back about writing something for them, but on my blog not as a guest post on their sight. I had never heard of them before and as they were claiming to be a brand new site offering plus size options (my fault I know for not checking) I did the post for free. Wasn't too pleased when I realised that they were well established. Again though, my fault for believing everything I read.

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  10. I'm definitely of the mind that the best way for them to get exposure is to look at clever ways of getting people involved. Why not select a few bloggers, give them £z to spend on the site, creating reviews, blog posts etc and ask people to visit their blog to see all entries and vote on their favourite. The winner could be given a prize. This would draw traffic, create chatter and be interesting. Each blogger could even be given the same items and asked to create a look based around that.

    This whole write a long guest blog (research shows that 350-500 hundred words is as much as people really like to read, 750-1000 is crazy) and then push it on your channels is getting very tired! Time to get with the programme!

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  11. I love the Everything £5 site and use it often, but like many others I was shocked by the 'terms' they insist on to blog for them. I have no problem with blogging for free a site I like and want to recommend, but I have a problem being told in minute detail what I can and can't say, the style, the word count etc etc. If you want to control what I write to taht degree I expect payment, you pay me and *then* you can tell me what to do. I have blogged about the site. On my blog, on my terms.

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  12. I love the Everything £5 site and use it often, but like many others I was shocked by the 'terms' they insist on to blog for them. I have no problem with blogging for free a site I like and want to recommend, but I have a problem being told in minute detail what I can and can't say, the style, the word count etc etc. If you want to control what I write to taht degree I expect payment, you pay me and *then* you can tell me what to do. I have blogged about the site. On my blog, on my terms.

    ReplyDelete
  13. Their rules state all posts must be grammar and spell-checked but the last bullet point..."giveaway's"....

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  14. I really dislike the list, but insisting you hand over ownership and presumably copyright of your work. They can get lost.

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  15. Having been an avid promoter of this site, for the last 2 years or more, when they contacted me initially I was excited. Then I got the same crap as you. It's a liberty. And obviously they're able to recruit newer bloggers who don't know that it shouldn't be like this. Businesses and brands need to realise that people are more likely to click through to a blog they know rather than when they tweet a link. It doesn't mean guaranteed traffic to your blog, regardless of how much promotion. You're still relying on folk clicking through a link on THEIR blog. This is NOT payment. In any way shape or form. Needless to say, I said no. And continued saying no.

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  16. Not so keen on the approach. Many companies don't throw freebies your way but it's your choice about what you write and how long a post/review is. I understand they are trying to target a specific audience but the approach just seems a bit abrupt. In most cases if someone is going to have their text copy edited then that writer would be paid for their work or rewarded in some way.

    ReplyDelete
  17. They approached me too. At first I thought 'Yes' and then I had another look at their Facebook page, and reminded myself what goes on there. Fat women slagging off thin women, thin women slagging off fat women, and everyone else having a moan. They have half a million Facebook fans and use NO moderation at all from what I can gather. In fact two unpaid FANS of the page field most of the questions newbies ask because E5P can't be arsed to answer anyone.

    Then they sent me the brief and I laughed myself off the sofa.

    PUHLEASE.

    ReplyDelete
  18. When you tweeted I was interested to see what the deal was; even more so because I actually contacted THEM recently to see whether they'd be interested in some work that genuinely IS mutually beneficial - and didn't hear a peep back despite contacting via facebook, twitter AND email.

    Now that I've read this I understand why they weren't interested - as I'd included mention of a fee - but to not even respond is a bit poor.

    Interesting.

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  19. They can't even be bothered to give you five pounds in return for writing a post!

    ReplyDelete
  20. I'm not a fashion blogger so they wouldn't want me, but I'd never, EVER blog for a business that uses an apostrophe in a plural!

    ReplyDelete
  21. I had a look at this and thought it wasn't that bad. I was naive! I am happy that you have written about this I thought it would be away to get me started on my blog. I have been shown the light!
    Thank you so much for this! xx

    ReplyDelete
  22. I blog for things/products I like, mostly for free.
    However with that list of demands they can jog on. If you work for peanuts expect monkeys!

    ReplyDelete
  23. I love how they use an apostrophe in 'giveaways' but then continue to say posts must be spelling and grammar checked, awful! Such a bad approach to bloggers, I've vaguely heard of the company but it doesn't interest me but for a fairly well established company, I would expect them to have a much better approach to things like this!

    Jessica
    xox

    ReplyDelete
  24. Hi Kellie, as it's a guest blog they are soliciting I can see the need for rules. BUT, laid out in this manner and expressed in such a cold fashion does nothing to encourage a spirit of collaboration between the blogger and the company. I also agree they should be prepared to pay or provide the blogger with goods in return. At the very least it might generate some further good will and result in more comments via the blogger's social media activities.

    I also agree that we've not yet got the hang of guest blogging in the UK - I hope that will change, we'd certainly like to encourage guest bloggers in the future.

    ReplyDelete
  25. I've seen a lot worse. But still...I wish these companies would learn how to deal with Bloggers properly. Beneficial all round.

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  26. A lot more work than some of these companies realise goes into writing well-thought-out posts of 700-1000 words. I've done freelance article writing in the past for companies and though I didn't earn an awful lot of money from it, I was still getting paid for my work. To expect someone to do all this for nothing but the exposure is rather disgusting, and the worst part is - they aren't the only ones at it! So no, I wouldn't write for them at all!

    Joiee
    www.mrjoiee.com

    ReplyDelete
  27. I've never bought from them because their range of clothing for size 16/18 is shockingly bad. I wouldn't work with them based on that e-mail either. Why not just give you a voucher for £20, get you to pick 4 items and write a post in your own style, not in "a fashion blog style" whatever the fuck that is - "I'm sitting here with a Starbucks, just back from LFW, my Michael Kors watch reflecting the light on my spray-tanned face, my feet adorned with yet another pair of Jeffrey Campbell Lita's, just browing on everything 5 pounds to see if I can re-create an Alexa Chung type look with a tenner" FUCK OFF. (not a pop at fashion bloggers before anyone loses their shit)

    ReplyDelete

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