Before Tuesday, had you ever heard of Chloe Hamilton? Of course you hadn't, unless you were a real life friend or family member of Ms Hamiton, or perhaps had a conversation with her on Twitter, chances are she could pass you on the street or instagram her breakfast and no-one would bat an eyelid.
Then on Tuesday, Ms Hamilton decided to write an article for The Independent about how teenage girls need role models, but not role models like Zoella. She then proceeded in picking apart Zoella's looks, her attitude, and her "sickly sweet girl power" like a woman who has studied at the Samantha Brick school of journalism.
Now I DO NOT believe that women should support other women and stand up for them JUST because they are women. But what I do believe is that we should not TEAR DOWN another woman just because you have found a way to be controversial and drive traffic to your site.
and if anyone was in any doubt that the reason Chloe Hamilton wrote about Zoella in such a disparaging way was to court controversy and drive traffic to her column, may I point out this tweet.
With this in mind, I am not going to link to the article that Chloe Hamilton has written. She has all the traffic that she is going to get from me and I am sure that people will say that the best thing to do in a case like this, is just ignore her and that I am further pandering to her by even writing this article myself.
But I don't believe in ignoring something that is wrong, and Chloe Hamilton is wrong. I wonder how many teenage girls she spoke to about Zoella or how many videos of Zoe she actually watched before she decided that she "rabbits on" about hair and make up.
Chloe Hamilton talks about how someone in Zoe's position could MAKE a difference to teen girls. FORGETTING that she herself is in a position where young women who may want to become journalists have looked at HER and watched her TEAR APART a real life person just to get the hits.
IS THAT A ROLE MODEL?
I am want to pass this one over to you, I really want your opinions on the whole situation. I am even going to turn back on the facility to comment anonymously, (because I haven't been called a cu*t in so long, and I kind of miss it *sarcasm)
I want the final words to come from Chloe Hamilton herself, taken from an earlier article she had written about becoming a girl for the day. This was her closing argument. Perhaps she needs to read it again.
Let me know your thoughts.
Big Fashionista x x x