Thursday, 29 January 2015


Dear Asos,

I'm sorry to reach out to you this way, but I feel that this is the best way to help you realise that perhaps you need help. I'm only doing this because I love you, you need to know this in advance.

Dear ASOS, we've had some good times, and some bad times over the years but we've always been there for each other and I hope that once I open your eyes to your problem, you will thank me and perhaps we can move on together? I'd like to hope that we can sort through your problems together, but I do know, this cannot continue. 

You need help. 

Asos, I find this hard to say but, you are addicted to photoshop and you aren't always very good at it. 

That looks painful btw. 

I'm sure it started off as it invariably does, with something light, maybe you enhanced someone's complexion, got rid of a few shadows, but then, over time, your addiction got worse. 


The thing is Asos, you are addicted and you don't even realise the damage you are doing, not just to yourself but to people out there who don't have super bendy arms or one arm much thinner than the other. How can I ever hope to BE THAT WOMAN? 

Or this one? 

Actually, what the hell happened here? 

Dear Asos, please, get help. (Professional help, or at least someone who has read the manual on Photoshop) 

You can beat this. 

With love, 

Big Fashionista x x 


  1. love this post! I needed something to cheer me up and this has done it! Thanks xx

  2. HO HO HO! That last one definitely looks photo shopped. I find it hard to shop on ASOS....

  3. I love ASOS but shopping on their site is so depressing! That and Zara. Who looks like that anyway?!

  4. I don't even go near ASOS because they started using Fastway for deliveries here :(

  5. Didn't understand the first one until I actually tried to do that pose. I have torn something.

  6. It's the thigh gaps in the bikini and short pics on curve that kill me everytime.

  7. Love this post!!! Its the curve pictures that annoy me most - they make really beautiful, healthy girls look abnormal!

    C xx


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