Wednesday, 4 February 2015

50 Shades of shocked by Surf

Let me just leave this here for a minute

This is a genuine advert for Surf Washing Liquid that I found online yesterday. With a tie-in to 50 Shades of Grey.

And another picture in case you haven't spewed enough bile already.

Look at the pretty little handcuffs hanging from the S. Anyone want to explain to their children what the pretty bracelets are for when they ask? Nope, me either. 

I have seen some crap tie-ins between movies and products but this one? This one surpasses them all. 

Did not ONE executive at Unilever stop for a second and think,

"Hmmmmmm, 50 Shades of Grey? Grey? Grey? Do we as a washing liquid company really want to align ourselves with the word grey? Can't we wait for White Chicks 2 or something?" 

When I choose my washing liquid, I want the ones that promise they can clean hair dye out of my towels, not blood out of my sheets and shame out of my pillow cases. 

And I do not give a flying fuck whether it is infused with Rose and Sandalwood, in my opinion the whole thing is tainted with controlling behaviour and abuse. Can you match the smell of fear and shame, Surf, I would LOVE to know what that smells like. 

They have repackaged the liquid as "Flirty Shades of Surf", I am calling it Dirty Shades of Serfdom" 

This to me is a ridiculous tie-in and the people at Unilever should be ashamed of themselves, and now I will forever associate them with the word grey, GREAT WORK MARKETING TEAM. 

I would love your thoughts on this, 
Let me know.

Big Fashionista x x x




  2. Bloody brilliant post! As far as tie ins go this one is pretty ridiculous. I don't use that crap anyway 😉

  3. The idea of associating yourself with anything with the name Grey in the title is indeed ludicrous for such a company, but the bigger problem I believe is that this film is being made into such a big deal that every Tom Dick and Harry wants a piece of it.
    I had an interesting discussion on FB yesterday after I criticised a local cinema for advertising it as a perfect activity for a valentines day date. It would seam at least from the people that I spoke to yesterday, that opinions are neatly devided into two groups. Those who have experienced some sort of abuse (verbal, mental, physical or sexual) find the book and film abhorrent, but those who have never experienced such simply do not see the harm in it. One person even complaining that the sex got in the way of a really beautiful love story.

  4. It does seem bewildering that a washing liquid would want to associate with the word grey. Having a marketing background, the connotations just don't sit right. But people will join any bandwagon if it will make them more money... no matter how loose the link!

    Rach //

  5. Because mummy / daddy is a super hero


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