Monday, 11 May 2015

Is it not time the buses moved on?



THIS!!! This has annoyed me this morning more than you can ever imagine. 


It is 2015 not 1975 


Tweeted BY THE COMPANY, as if they have something to be proud of.



The woman on the back of the bus, who is designed to look topless it seems, is holding a sign that says.

Ride me all day for £3

HOW in 2015 is this seen as acceptable? 

WHO in their right mind would see this campaign and not see a problem with it?

WHEN will women stop being used by advertisers like this? 

THIS IS DEGRADING, THIS IS UNACCEPTABLE, THIS IS WRONG. 

The New Adventure Travel Group is based in Cardiff, 

Here is how you can contact them to explain how you feel. http://www.natgroup.co.uk/contact-us 

You can also contact the ASA, which I will be doing immediately. 

What do YOU THINK ABOUT THIS CAMPAIGN, 


Let me know. 


Big Fashionista 


UPDATE 1



UPDATE 2



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10 comments

  1. Emailed them, absolutely repulsive advert.

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  2. OMG. That is beyond disgusting. I have no words.

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  3. I am disgusted and literally have no word for this. What the hell.

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  4. What in the... thats disgusting. What were they thinking?!!!!

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  5. Eww. I said on twitter it's particularly distasteful given it's a bus. Buses seem, in recent past, to have been a place where people do some of their worst (Delhi bus attack 2012).

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  6. That is disgusting....I'm very glad they are removing it.

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  7. I'm so glad they're removing it, but it shouldn't have been put there in the first place!

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  8. I think we need to be very careful not to give this kind of thing too much righteous indignation based publicity. They suddenly seem to be on the increase and I rather think that they get way more publicity from the disgust than they ever would from an ad - however sexist. They see it as a game. Ps the ASA are in on the game. They have neither standards nor authority and are a private company paid for by advertisers

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  9. Such disgusting and poor taste! As someone commented above, a young girl was raped on s bus (in India). Things like this worry me for another reason: using shock tactics to get cheap publicity. Can this bus company be fined?

    ReplyDelete

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