I received an email this morning, from a PR company associated with UK Plus Size Fashion Week that made me sigh.
I've already ranted all across social media, but I wanted to just be able to go into a little more detail than sometimes 140 characters can give you.
My INSTANT reaction is, aren't they thin? For a retailer that goes up to a size 32 in some styles, they seem to have picked five models that wouldn't be out of place in a Robert Palmer video. They are like photocopies of each other, five tall and dare I say it? CURVY women, these women are not fat, they do not show the range of women that shop at Evans and this picture does not say to me that style has no size?
Style obviously has a SHAPE though, as these women who are all TALL as well, are shaped in the same way. If style has no size, why not show the same outfit on a short girl? A fat girl, a short fat girl.
Show some diversity, add some colour as well? Like the customers who shop at Evans.
This image does not make me want to buy my clothes from Evans, or attend plus size fashion week.
I would love your thoughts on this, in a place where you don't have to be restricted to 140 characters or less.
Let me know your thoughts.
Big Fashionista x x x