I'm kind of throwing this one out there to you guys today. Recently, I've noticed that doing a lot more fashion posts has put me in touch with a lot more brands than in the past. I love working with brands, who wouldn't? As bloggers, depending on the style of blog you write, sometimes the aim is to work with companies that you love and admire, for some it isn't and we just want to write down our words and say what we want to say. Every blogger is different, it is what makes us so varied and means that there is room in this blogosphere for EVERY . SINGLE . ONE . OF . US.
But lately, I've noticed a real change in the air, from bloggers having their images lifted from their blogs to be used in sponsored campaigns, without even crediting the original blogger, to bloggers being told that their content isn't good enough and they aren't going to be paid for their hard work.
One thing I have noticed personally is the lack of RT's from companies. There is NOTHING better than seeing a brand retweet your blog post, is there? And it feels so damn good when they do, but the radio silence when you share your post and the brand doesn't even acknowledge it on social media?
MAN THAT HURTS. THAT HURTS SO BADLY.
We all want our work to be read by as many people as possible, of course we do, and when we have written a BANGING post with KILLER imagery that we have worked extremely hard on, we want the brand involved to push that retweet button, not only to spread our post far and wide, but also, it gives us a sense of pride and a feeling of achievement that "OUR" brand loves our work enough to give us a RT.
There are plenty of brands out there that do this, One I ALWAYS see RT'ing their bloggers is Navabi. They LOVE their bloggers and always share content that features their clothing, in fact they RT good blog posts that celebrate people, full stop.
But for every great company like Navabi, or Ideal World, who I recently worked with, there are TEN that won't RT,
WHY IS THAT?
Does anyone know?
Perhaps the blogger isn't "On Brand" enough? Or the PR company behind the brand doesn't want to flood their social media with blog posts? I don't know the actual answer, so I am throwing it out to you guys.
How do you feel when a brand you work with doesn't share your posts socially? Does it even matter to you? Or do you feel disappointed when you don't get a RT?
And how do you feel when they DO share your posts? Does it make you feel special? Or are you not bothered?
Let me know.